Using Printed Materials to Maximize Fundraising Income for Schools

As a convenience to donors, Means wanted to place the school’s existing donation envelope in the report’s center, so those wanting to contribute to the following year’s activities could do so more easily.

Besides the annual report, the school also has used a similar tactic for a boys’ basketball team poster. The poster includes a large color team photo, the team’s schedule and advertisements from local businesses, which essentially cover the cost of the poster.