Using Printed Materials to Maximize Fundraising Income for Schools

Marching to a $3,000 profit
The Hamilton Aggie Marching Band had sold an annual band calendar before, but it was a relatively small tear-off type with a single picture at the top, printed by a local printer. “We’d sold ads to local businesses in our old calendar, but they were so small, they were more of a donation,” Garner says, adding that he saw the possibilities of creating a larger, custom band calendar.

“For the same price we’d done the smaller tear-out calendar before, we created a large 28-page calendar with a full-color photo of the band on the cover, and black-and-white photos of the band and kids inside,” he says. “Friends and families loved seeing their kids in the bigger photos, and businesses liked the bigger ads.”