Using Printed Materials to Maximize Fundraising Income for Schools

To get people excited about the calendar, the band printed people’s birthdays and anniversaries over photos throughout it. Each birthday, anniversary or “in memory” listing cost $1. With the purchase, people listened to local radio stations and a local TV station to hear their names announced on air on their birthdays and special occasions. One daily winner from the birthday listings received a free meal from a local eatery, and one weekly winner from the anniversary listings received two movie tickets at a local cinema.