Case Studies: Using Printed Materials to Raise Funds in an Uncertain Economy

In the economic downturn and slow recovery, nonprofits of all sizes are especially hard-pressed as they pursue essential funding with fewer donors and fewer dollars to go around.

Many nonprofits find themselves struggling with severe cuts and even closure, as donations are scarce and competition for donors is fierce. At smaller nonprofits in particular, staffs are being charged with selecting and running efforts that must generate significant amounts of money with no room for error. Even successful fundraisers that generated income in the past are now expected to generate more this time around.