Case Studies: Using Printed Materials to Raise Funds in an Uncertain Economy
“The first year we sold about 400 calendars at $6 each and made about $4,000 total,” says Raynes. “The second year things have really taken off. Auction bids for the 'pets of the month' added up to $2,600, and we’ve made about $2,000 from 'pets of the day.'”
As word-of-mouth builds, an initial print run of 500 calendars has been ordered and will sell at $8 each.
Del Williams is a technical writer based in Torrance, California. He writes about health, business, technology, and educational issues, and has an M.A. in English from C.S.U. Dominguez Hills.
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