Case Studies: Using Printed Materials to Raise Funds in an Uncertain Economy

With an inexpensive digital camera, Shirley Manning documented the Mena tornado and created a booklet. She calls the little book “In Memory of Those Who Were Lost.” Flip through the booklet and you can experience the devastation that was caused by the tornado.

Manning decided to print a keepsake booklet to sell around town to help raise money for the cleanup effort at the Mena library, where she has volunteered for decades.