Case Studies: Using Printed Materials to Raise Funds in an Uncertain Economy

“Unlike electronic images, which get lost in e-mails or when computers crash, I wanted something lasting that people could hold in their hands,” she says.

Manning sold most of the 1,000 booklets she had printed within a few months at $15 each. Some of the proceeds from the sale of the booklet also went to keeping history alive in the nearby town of Norman, where Manning and the nonprofit Norman Historic Preservation Program Inc. are renovating the old Norman High School building into a museum to serve as an educational cultural center for the area.