Case Studies: Using Printed Materials to Raise Funds in an Uncertain Economy

One of the most lucrative methods of fundraising that nonprofits can turn to in these circumstances is printing items such as donor-recognition pieces, calendars, booklets, posters and greeting cards. With minimal investment, these items can generate thousands in fundraising revenue, with the added benefit of active community involvement and lasting good will. But they have to be done right. As in many fields, proactive nonprofits are at the forefront of innovative fundraising and awareness.

Developing talent and donors in New York
When the Art Students League of New York, a 135-year-old independent nonprofit art school with campuses in Manhattan and Rockland County, N.Y., sought to raise funds and support its brand, it wanted a printed piece that reflected its goals, successes and traditions.