Case Studies: Using Printed Materials to Raise Funds in an Uncertain Economy
“We wanted to showcase the success stories of some of our students, members and programs while recognizing the donors and foundations who make this possible,” says Ken Park, ASL’s director of communications and institutional fundraising.
Park worked with an online print specialist to put together a four-color "Special Donor Recognition Issue" of ASL's newsletter. This included about a dozen pieces of art, along with the success stories and images of various emerging artists at the Art Students League.
Del Williams is a technical writer based in Torrance, California. He writes about health, business, technology, and educational issues, and has an M.A. in English from C.S.U. Dominguez Hills.
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