Using Storytelling to Engage and Motivate Constituents

"Good causes tend to have problems telling good stories," Goodman said. "It's not that they don't have good stories to tell. It's the way they tell them, burdened with data and technical jargon."

Goodman shared an experience he had with Friends of the Children, an organization that identifies at-risk youths in first grade and pairs them with mentors who help them for about four hours a week from first grade through 12th grade.