Using Storytelling to Engage and Motivate Constituents

Goodman worked with her to start by telling the story of a child the organization works with and then back it up with the facts and figures. Milton told Goodman the story of Zach Harris, a mentor assigned to T.R., a child identified as high risk. Harris would spend time with T.R. and felt he was accomplishing a lot. But at the end of the day, when T.R. would return home, he was left to hang out with the neighborhood gang, which would just set him back again. Nervous but determined to help T.R., Harris talked to the gang members and told them to leave T.R. alone, and they did.