Using Symbolism to Drive a Message Home

This mailing sent by Lambda Legal, a national litigation, education and public-policy organization committed to achieving full recognition of the rights of lesbian, gay, bisexual and transgender individuals and those living with HIV, has a lot going on.

To play off the mailing’s focus on rights, the outer envelope is treated to look like tan parchment paper, calling to mind the U.S. Constitution. The back of the envelope continues this theme with a teaser written in script that reads, “With Liberty and Justice for All” in black ... only the “All” has a red slash through it and the word “some” in faux handwriting above it.