Using Symbolism to Drive a Message Home

Inside the mailing is an 8.25-inch-by-11-inch double-sided insert with a “test” to see how well recipients know LGBT rights on one side and the answers on the other; a reply device offering a membership card to donors; a 3-inch-by-8-inch double-sided insert on card stock that describes Lambda Legal’s mission on one side and contact numbers on the other; and a four-page, 8.25-inch-by-10.75-inch letter.