The first step for organizations looking to add this feature is to select an online person-to-person fundraising tool that allows constituents and event participants to create their own, personalized fundraising page. Select a tool that will allow participants to include a message and a photo on the page. They then can e-mail the URL for the page to friends and family or post it on their blogs or online profiles at social-networking sites like MySpace to collect donations. Some tools also allow donors to leave supportive comments for the participant and the charity. The bottom line, Ackerman says, is to select a tool that’s usable.
Using the Web to Fundraise for Special Events
The first step for organizations looking to add this feature is to select an online person-to-person fundraising tool that allows constituents and event participants to create their own, personalized fundraising page. Select a tool that will allow participants to include a message and a photo on the page. They then can e-mail the URL for the page to friends and family or post it on their blogs or online profiles at social-networking sites like MySpace to collect donations. Some tools also allow donors to leave supportive comments for the participant and the charity. The bottom line, Ackerman says, is to select a tool that’s usable.