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Senny Boone
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For example, assume a mail piece includes a cover letter seeking donations from members. The letter lists the member’s donation from the previous year -- which is considered personal information by the USPS -- and urges the member to double the amount this year. Now, the only purpose for the inclusion of this personal information is to support the solicitation for donations. But what if the mailing also includes a preprinted brochure outlining the extent of international famine conditions? The purpose of this brochure is, at least in part, educational. What is the exclusive purpose of the mailing: to educate or solicit?
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Senny Boone
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