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Paul Bobnak
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Direct%20Marketing%20IQ's<%2Fa>%20Paul%20Bobnak%20takes%20a%20look%20at%20how%20Patient%20First<%2Fa>,%20a%20medical%20care%20provider%20with%20the%20mission%20to%20make%20access%20to%20quality%20medical%20care%20as%20convenient%20and%20cost-effective%20as%20possible,%20uses%20VDP%20on%20personalized%20maps%20in%20its%20direct%20mail.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fvariable-data-printing-patient-firsts-personalized-direct-mail-maps%2F" target="_blank" class="email" data-post-id="3455" type="icon_link">
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Variable data printing (VDP) can be leveraged to make a direct-mail piece stand out to a prospect. In this video, Direct Marketing IQ's Paul Bobnak takes a look at how Patient First, a medical care provider with the mission to make access to quality medical care as convenient and cost-effective as possible, uses VDP on personalized maps in its direct mail.
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