Very Social(able) Media

No one was asking for any money. The page was a conduit of information for friends and an outlet for family. The only asks were for positive thoughts. But watching this all unfold, I believe Rob’s family could actually have raised some money with that page. Lesson: If you want to engage people, you must be engaging. And you must be genuine. If you speak from the heart about a cause that resonates with you, people will respond.