Veterans Memorial Fund Accomplished Its Mission ... and Pressed On

By Margaret Battistelli Gardner

"It blew us away," Arbogast says.

While he says it's not raising any substantial money online, the constant Facebook interaction with supporters is useful in other ways. It encourages people to share information about the organization and allows them to feel intimately connected.

"The best we can do [as far as fundraising]," he says, "is set up personal fundraising pages for those people who are active on Facebook and obviously good with engaging and connecting."