Veterans Memorial Fund Accomplished Its Mission ... and Pressed On

By Margaret Battistelli Gardner

Key to that, it seems, is the way VVMF historically has communicated with its donors, which is straightforward and transparent.

"We have gone back and traced people who have been giving since 1980," says Adam Arbogast, director of program marketing at VVMF. "Even after 10 years or more of not giving, when they found out that we were actively soliciting and not just administering funds (for maintenance on the memorial), they immediately came back. It's just that important to them that we continue this mission, to not let this just turn into just some memorial.