VFW Launches New Customized Modeling Program

Mailed Regression: This model requires mailing a quantity of VFW names considerable enough to provide a minimum of 1,000 responses. The resulting responders are then analyzed against VFW's data to build the mailed regression model.

Good Customer Match: The Mailer identifies and provides "good customers" from their own database and we match them against the VFW universe to identify donors with similar characteristics.