Home for the Holidays: Housing Nonprofits Come in From the Cold

It's the holidays, and many nonprofits are using this time of year to their advantage when mailing prospects and donors. Peggy Hatch, group president of FundRaising Success sister brand the Target Marketing Group, compares a pair of mailings from two housing nonprofits: Project HOPE and Habitat for Humanity. How well are they building trust with their prospects? Perhaps one of the pieces could use a bit of a redesign; clear topical direction might make the difference between a house and a home.