Video Tips for Nonprofits

* Make sure your subject is well lit and that your microphone picks them up well.

* Know your audience. Utilize talent that will appeal to your target demographic. For instance, a celebrity or young actor will appeal to the younger demographic.

* Tap that funny bone. Some videos have been instantly successful due to their viral marketing potential. These usually involve humor or satire. But be careful: Hitting a “home run” with one of these requires timing, broad appeal and luck.