Vietnam Veterans Memorial Fund learns that premiums have to reflect the mission.

By Abny Santicola

“The veterans feel it’s their memorial, and that’s something unique about this organization,” he says.

Robinson adds, “The memorial-themed art for the ornament, along with the imprinted year on it as well, turns the item into a collectible and increases perceived value. Other charities may mail Christmas cards, but from VVMF the donor is gifted with something they can use every year, that stands for something they respect — service to their country.”