Anatomy of a Control: Don't Mess With the Message
Vietnam Veterans Memorial Fund learns that premiums have to reflect the mission.
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A bouncier bounce back
The new control includes the value-adding bounce-back remembrance card, which serves as an involvement device that donors write a note on, sign and mail back to VVMF. The cards VVMF receives are placed on the holiday tree erected at the memorial wall at Christmas time.
“It’s hopefully an incentive, because if someone wants to participate and have a voice and really do something meaningful, they can put their personal message on the back and stick that in the envelope,” Robinson says. “And since they’re already mailing something in, it might make it a little easier for them to also send in a donation at the same time.”
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Abny Santicola
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