Anatomy of a Control: Don't Mess With the Message
Vietnam Veterans Memorial Fund learns that premiums have to reflect the mission.
The ornament-mailing bounce back has a few more things going for it than the bounce back for the note-card package: It’s on a heavier card stock and includes the ornament and a perforated 11⁄4-inch-wide strip at the top meant to serve as a bookmark.
While Robinson comments that the lighter stock of the bounce-back card in the note-card package feels like a piece of personal correspondence, the choice to go with a heavier card stock was logical from a production standpoint.
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