Anatomy of a Control: Don't Mess With the Message
Vietnam Veterans Memorial Fund learns that premiums have to reflect the mission.
“It was easier for the ornament to be tipped on a heavier stock,” Youngbar says. “And as well as the bookmark. What it does is it increases the value of the bookmark.”
The bookmark was added in an effort to make use of vacant space. According to Youngbar, the bounce-back card was sized to allow the ornament to show through the poly window on the outer.
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