Vietnam Veterans Memorial Fund learns that premiums have to reflect the mission.

By Abny Santicola

Future tweaks
VVMF will be rolling out with the memorial-themed ornament package in November of this year. As for the future, Youngbar says the art and premium are the two main elements he plans on tweaking.

“I think we have to continue to keep the art fresh,” he says. “But we can have a bronze ornament; we can also take certain segments of the file — the higher-dollar segments — and mail them possibly a three-dimensional ornament. We could package it differently; we could test packaging the ornament in a box.”