Anatomy of a Control: Don't Mess With the Message

While testing more general patriotic art is a possibility, Youngbar feels the memorial-themed art is clearly a winner for this group.

“I think nonprofits have to look at their donor base and ask why are they a donor,” he says. “In this case, VVMF donors feel a connection to the wall, and I think that’s a unique part of the fundraising for this organization.”