Vietnam Veterans Memorial Fund learns that premiums have to reflect the mission.

By Abny Santicola

As of 2003, the organization had been mailing the same holiday package — an oversized envelope whose bulk hinted at some type of premium inside — to active donors each November since at least 1998, according to Tim Youngbar, account executive for Crofton, Md.-based, full-service direct-marketing agency Creative Direct Response.