Vietnam Veterans Memorial Fund learns that premiums have to reflect the mission.

By Abny Santicola

Premium vs. premium
The main difference between the original note-card control and the two tests VVMF put up against it was, of course, in the premiums — both in type and theme. The first step was a move away from the note cards to the ornament.

“There are a lot of card packages out there that other nonprofits are mailing, but you don’t tend to see a lot of ornament packages,” Youngbar says.