Long-Term Engagement
The Vietnam Veterans Memorial Fund refreshed everything from new-donor conversion, to lapsed reactivation, to new membership strategies to breathe life into its maturing fundraising program.
“Previously, we had been trying to reactivate lapsed donors using acquisition methods,” he says. “Lapsed donors were seeing mailings similar to what they may have seen when we acquired them. There was nothing that said, ‘We remember you.’ It was just the same messaging as someone who was new to the organization.
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