Long-Term Engagement
The Vietnam Veterans Memorial Fund refreshed everything from new-donor conversion, to lapsed reactivation, to new membership strategies to breathe life into its maturing fundraising program.
According to Brolsma, the results of this strategy in year one were a 91 percent increase in the number of reactivated donors vs. the previous year; a 77 percent increase in revenue from reactivated two-year lapsed donors; a 68 percent increase in two-year lapsed reactivated donors from 2011 to 2013; and average gift from this audience segment up 20.7 percent, with 7 percent increase in giving frequency.
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