Long-Term Engagement
The Vietnam Veterans Memorial Fund refreshed everything from new-donor conversion, to lapsed reactivation, to new membership strategies to breathe life into its maturing fundraising program.
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After that, Arbogast says, VVMF made a serious effort to meld online and offline engagement efforts — keeping messaging consistent across channels but using each to its best advantage. For example, the organization uses email “to send them fast updates and remind them to give and help support us,” he says, “so we don’t have to worry about cramming too much into a direct-mail package.”
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Margaret Battistelli Gardner
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