Long-Term Engagement
The Vietnam Veterans Memorial Fund refreshed everything from new-donor conversion, to lapsed reactivation, to new membership strategies to breathe life into its maturing fundraising program.
That prime real estate, he explains, is saved for “beautiful imagery and to tell better stories in our printed media.”
Biggest challenges
Most organizations struggle with new-donor acquisition, but it’s even more challenging for VVMF because its core demographic — Vietnam vets and their immediate families — is dying off.
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