Long-Term Engagement
The Vietnam Veterans Memorial Fund refreshed everything from new-donor conversion, to lapsed reactivation, to new membership strategies to breathe life into its maturing fundraising program.
Most of the organization’s new donors come from organic efforts. “Engagement is our outreach,” Arbogast says, explaining that “The Wall that Heals” — a mini, mobile version of the memorial — is a great ambassador for VVMF. Wherever it shows up, people experience it and then choose to sign up for VVMF’s mailing list.
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