Long-Term Engagement
The Vietnam Veterans Memorial Fund refreshed everything from new-donor conversion, to lapsed reactivation, to new membership strategies to breathe life into its maturing fundraising program.
Arbogast is adamant that a physical opt-in to any mailing list is crucial for building strong relationships.
“You have to tell me, yes, you want to receive mail or email from me. I’ll be open and honest with you and will not be sending you things you don’t want,” he says. “You have to ask people to make the choice to receive information from you. When you’re like that with people, they are far more inclined to want to take that next step.”
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