Long-Term Engagement
The Vietnam Veterans Memorial Fund refreshed everything from new-donor conversion, to lapsed reactivation, to new membership strategies to breathe life into its maturing fundraising program.
First, there was The Wall itself. That was completed in 1982, after a somewhat ramshackle grassroots campaign begun in 1979 grew to a national furor. The plan was to build The Wall, turn it over to the National Park Service and basically dismantle the organization after its 10th anniversary.
But The Wall wasn’t going to maintain itself. Nor would the grounds around it. And the founders of VVMF just couldn’t see leaving all that work to the park service.
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