Long-Term Engagement
The Vietnam Veterans Memorial Fund refreshed everything from new-donor conversion, to lapsed reactivation, to new membership strategies to breathe life into its maturing fundraising program.
Another challenge, of course, is converting those who sign up for the list to actual donors. While VVMF isn’t a membership organization, per se, it strives to convey a sense of membership among its donors, Arbogast says. Once a person makes a donation, he or she receives a membership card. It doesn’t have to be renewed.
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