Long-Term Engagement

“We want you to take some kind of action — we hope it includes a donation. But even if not, we want to remind you that we want you to stay involved in some way,” he says. “Keep the card with you, as a reminder of who you are and that you have donated or helped in some way, shape or form. People like it because it’s a tangible reminder of something that is important to them. It’s definitely a point of pride — and it should be.”