Long-Term Engagement
The Vietnam Veterans Memorial Fund refreshed everything from new-donor conversion, to lapsed reactivation, to new membership strategies to breathe life into its maturing fundraising program.
Brolsma says VVMF’s “Membership Package” to convert new donors resulted in a 113 percent increase of new donors giving their second gifts in April 2013 over April 2012; new-donor gross revenue increasing 148 percent in 2013 vs. 2012; and new-donor net revenue increasing 351 percent in 2013 vs. 2012 — with a marked decrease in cost per dollar raised.
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