Long-Term Engagement
The Vietnam Veterans Memorial Fund refreshed everything from new-donor conversion, to lapsed reactivation, to new membership strategies to breathe life into its maturing fundraising program.
By his own admission, Arbogast “loves testing and data-driven things.” So his advice to anyone trying to inject some new life into his or her fundraising program is, of course, to test. And test. And test.
Not only that — but pay attention to your results and adjust your efforts accordingly, without compromising your core messaging.
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