Long-Term Engagement
The Vietnam Veterans Memorial Fund refreshed everything from new-donor conversion, to lapsed reactivation, to new membership strategies to breathe life into its maturing fundraising program.
What you can learn
Following are a few additional quick tips that Arbogast offers to fundraisers looking to breathe new life into their fundraising:
- In social media, share content from another organization like yours that is putting up content that’s drawing a different demographic you might like.
- Social media has a short memory, so if something doesn’t perform well, move on to the next thing.
- Test your housefile. If you do an acquisition test, let your list broker know you’re trying to test some content to different demographics. Keep everyone fully aware of what you’re trying to do. They might have great suggestions about where you can attract your next donors based on the new information you have.
- And in case you missed it … testing is key.
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