Long-Term Engagement
The Vietnam Veterans Memorial Fund refreshed everything from new-donor conversion, to lapsed reactivation, to new membership strategies to breathe life into its maturing fundraising program.
“As it was a gift from Vietnam veterans and its supporters, raised with all private funds, we wanted our memorial to be the jewel of the National Mall,” says Adam Arbogast, senior director of communications and marketing for VVMF. “In the eyes of our organization and our supporters, it is the most important spot on the National Mall, and we are committed to ensuring that it has every resource it needs for the benefit of our visitors.
Related Content
Comments
