Long-Term Engagement
The Vietnam Veterans Memorial Fund refreshed everything from new-donor conversion, to lapsed reactivation, to new membership strategies to breathe life into its maturing fundraising program.
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“This powerful place of remembrance and healing was a gift to the nation,” he adds. “We were responsible for its creation, and we intend to stay responsible for its aging. It isn’t something we wanted to simply wash our hands of when we were done.”
Then there was the issue of education about the war. The memorial was stunning and powerful, of course, but just visiting it didn’t provide any real history or insights. So, an education center was born, and events around history and healing were planned. And it became clear that fundraising, which had all but shut down once The Wall was built, would have to be reactivated and re-energized — this time with the focus on creating and supporting all of the new and ongoing initiatives.
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Margaret Battistelli Gardner
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