Long-Term Engagement
The Vietnam Veterans Memorial Fund refreshed everything from new-donor conversion, to lapsed reactivation, to new membership strategies to breathe life into its maturing fundraising program.
Once again, magic happened. Original donors were happy to jump back in with support — despite having not been contacted by VVMF for nearly a decade — and new donors were anxious to come on board.
FundRaising Success covered the VVMF saga in our October 2011 cover story. But not long after that, the organization realized it once again faced new fundraising challenges, and once again, it regrouped.
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