Long-Term Engagement
The Vietnam Veterans Memorial Fund refreshed everything from new-donor conversion, to lapsed reactivation, to new membership strategies to breathe life into its maturing fundraising program.
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Re-energizing the program
According to Arbogast, it was time to shift the focus from appeals for support for immediate action to more of a preservation mode.
“We’re still encouraging engagement,” he says, “but we want to engage with them to take part in the preservation of the memorial, and the legacies of the names on the wall, the items left at the wall and the historical piece of the Vietnam War.”
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