Long-Term Engagement
The Vietnam Veterans Memorial Fund refreshed everything from new-donor conversion, to lapsed reactivation, to new membership strategies to breathe life into its maturing fundraising program.
Apparently it worked. Brolsma reports a 24 percent increase in overall revenue from 2011 to 2013; a 12 percent increase in donors from 2011 to 2013; and 2014 revenue, net revenue and number of gifts up in Q1 and Q2 compared to the first two quarters of last year.
“The numbers are kind of astounding to me,” Arbogast says.
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