Virilion Poll: Donors Interested in “Keeping-Up” Through Social Media

Michele Salomon, research director at Harris Interactive comments: “These findings suggest that newly emerging outreach techniques are important to keep an organization’s supporters listening. This seems more pronounced among the most financially supportive.”

Adds Virilion CEO Dan Solomon: “For charitable groups, this survey points the way to remain relevant and continue to engage supporters. The Internets’ ability to build communities and deliver in-depth information on demand is driving this reliance.”