Virtual realities might soon be a place to raise real money.

By Melissa Busch

Moss says ACS also uses SL to educate and engage the community, hosting virtual meetings for cancer survivors where up to 30 avatars attend twice a week.

“It is a nonprofit’s responsibility to try and have a presence here,” Moss says. “For some segments of the population, SL is their real world, and this is your only way to reach them.”