‘A Really Fascinating, Kind of Insane Idea’
Virtual worlds like Second Life offer real opportunities for nonprofits.
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The first such project was a workshop in Second Life on the topic of child sex trafficking. Kids created a virtual maze as a metaphor for being trapped in child sex trafficking rings. Photos and text educated visitors as they went through the maze and, at the end, they were given options to donate money to an appropriate organization, sign a petition, etc. In the first two months, 2,500 teens had gone through the maze, and 20 percent of them had donated.
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- Companies:
- International Rescue Committee
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Abny Santicola
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